SERANI

As one-third of the production squad Daseca responsible for some of dancehall's definitive hits such as "We Be Burnin" (Sean Paul), "Real Mckoy" (Mavado) and "Dutty Wine" (Tony Matterhorn), Serani has quietly defined the sound of recent Jamaican music. Now, the triple-threat singer/producer/musician—think Pharrell with a Jamaican accent— is poised to become the next artist to represent Jamaica to the world, with a style that's as in tune with R&B and pop as it is reggae.

Serani formed Daseca with school friends and then began touring as a keyboardist player for Wayne Marshall and Bounty Killer. After taking up-and-coming deejay Mavado under their wing, Serani and Daseca developed him into Jamaica's biggest artist virtually overnight while solidifying their own rep as the island's top producers.

Serani took his first stab at singing by adding a falsetto hook to Mavado's "Dying." When the song became a hit, Serani took it as a cue to start making his own tracks and, in 2007, his debut single, "Doh," shot to the top of the Jamaican charts and broke him onto U.S. radio stations such as New York’s Hot 97. Now firmly established as an artist in his own right. He followed this with a string of successful singles including "She Loves Me" and "No More Games" his biggest hit to date. The track, which landed him on pop radio across the U.S. and the Globe as well as the Billboard Hot R&B/Hip-Hop chart.

Serani's live show in as entertaining as it is musical with a strong emphasis on dances such as "Skip to My Lou" the viral dance-craze he ignited with the song of the same name.